I see trend coming up and I don’t think it’s a trend at all — I’m talking about ‘jugaad’ here. I think it started off with this post by Sarah Lucy of TechCruch (she’s been writing a lot about startup scene in India = awesomeness) and now I see a story at Business Week on the same lines. My question… why the sudden hoopla about jugaad?
The basic funda behind jugaad is to get the work done ASAP with minimal investments but aren’t there lot of people doing that already? The only thing new for someone from the west is the word and not the concept. Don’t believe me? Check out ‘There I’ve Fixed it‘ people have been doing all over the world through the years. It’s no different from one of the home made remedies my mom would come up with if an insect bit me. Jugaad is about meeting the demand without wasting much time.Real time blogging is jugaad. You add more info as and when it comes.
Jugaad is about satisfying the basic need, no added features, just one solid feature. It’s also about an idea, one brilliant idea which, if developed well could become something much bigger over time. To an extant Twitter two years back was jugaad. It just had one feature update your status message. No @replies, no lists, no organic RTs no nothing. It just catered to people who wanted to keep people posted about their whereabouts.
Jugaad is about desperation. I’m late for work and my vehicle just broke down. Autorickshaw refuses to go and what do I do? I hitch a ride. If you think of it, running a website via cloud is also jugaad. Going for shared hosting instead of a full server is jugaad. Using wordpress to design a website instead of developing a CMS+front is jugaad.
So why west… why go over over the top with jugaad? At best your efforts might help land the word in oxford dictionary, if it hasn’t already and may be a place in management books of the future. Apart from that the term doesn’t deserve more attention.